Client website · Strategy, rebuild & launch
Rebuilding a local service website around how the business actually works.
Minnlawn Lawn & Landscape already had a functioning website, but the GoDaddy template system limited how clearly the business could present its services, seasonal work, projects, and quote process. I rebuilt the site around clearer customer paths and a more flexible foundation.
01 / The challenge
The old site worked, but the template was getting in the way.
Minnlawn had an established business and existing website traffic. The problem was not that the site was unusable; it was that the template made it difficult to organize services, show seasonal work clearly, present real project photos, and guide visitors toward a quote without adding clutter.
02 / What I built
A custom site designed around real customer decisions.
I rebuilt the experience around the questions a lawn and landscape customer is likely to have: what services are offered, what is relevant right now, what the work looks like, and how to request a quote. The finished site is easier to maintain and no longer constrained by the original template system.
- Reorganized the site around clearer service discovery and customer questions
- Built responsive layouts for desktop, tablet, and mobile use
- Created seasonal content that automatically highlights the services most relevant throughout the year
- Improved the quote path, calls to action, project gallery, and contact experience
- Added Google review integration, SEO metadata, schema, sitemap, and robots setup
- Tested performance and supported the domain and hosting transition through launch
The rebuild combines service discovery, seasonal messaging, project proof, quote functionality, and launch fundamentals in one responsive experience.
03 / Launch & support
The work included the handoff, not just the code.
Before launch I tested the finished site, worked through SEO and performance details, and helped guide the domain and hosting transition. The goal was a site the client could actually use as a business asset, not simply a development exercise.
04 / Full client testimonial
“The site is now a powerful asset for my business.”
My website was in desperate need of a complete overhaul. It was plain, disjointed, and actively costing me potential clients. While my monthly visitor metrics showed decent traffic, the actual leads coming through were minimal, and a total lack of SEO data meant my Google search rankings were taking a heavy hit.
Rebecca stepped in as an absolute superhero and completely transformed my online presence into something far better than I could have imagined on my own. She was remarkably attentive to my goals, especially when building out the site's functionality, like creating a dynamic “In Service Now” section that automatically rotates seasonal offerings based on the calendar month.
To top it off, Rebecca ran performance tests comparing my site's original metrics to the newly launched version. Every single metric improved dramatically, with performance, SEO, and overall site health scores landing near or directly at a perfect 10/10.
When it came time to launch, she provided clear, step-by-step instructions for the domain and host transition. Even though the handoff required a few actions on my end, her guidance made the entire process quick, stress-free, and seamless. The site is now a powerful asset for my business, and I will definitely continue working with Rebecca to scale it as my company grows.